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Social Media Guides

Social Media Guides and Presentations


Presentation


Facebook is a fast, easy, and no-cost way for you to promote your department or program. Facebook allows you to interact directly with students, faculty, staff, and the community daily. Check out the benefits by visiting Facebook in Education.

Setting up your page 
Tips 
Best Practices 
Fan Page vs. Group 
Questions? 

Setting up your department/program fan page
  1. You will need a personal Facebook account. If you do not have a Facebook account please visit: www.facebook.com to set up your account. If you are going to set up a fan page for your department, please notify Kani Brewer, Marketing Specialist first.
  2. Determine if you need a fan page or if you need a Facebook group. A Facebook fan page is publically visible and searchable and requires heavy interaction while a Facebook group can be made public or private. (See other differences between a Fan Page and a Group at the bottom of the page.)
  3. Before you create your page, please go to: http://www.facebook.com/pages/create.php#/terms_pages.php to ensure that your page will not violate any of Facebook’s rules.
  4. Make sure you add content on your page about your department and the purpose of the page. Be sure to include photos and video. If you need help with this please contact Kani Brewer.
  5. Please add a second administrator from your department to your site. Facebook is an interactive site and it is always safe to have a back up person who knows the information on your department. To do this, add your colleague as a friend on your personal FB account. Click on the link from your page that says, “Edit Page” link from the upper right corner of your page. This will take you to a page with a number of customizable options.
  6. Build your fan base. You can do this a number of ways:
  • Invite your personal friends on FB to join your page.
  • Invite your colleagues to join your page.
  • Ask me to post a link to your page on the main Montgomery College Facebook page.
  • Put your Facebook page URL on any printed materials you may send out – and attach it to your email signature!

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Tips
  1. Before you create your page, please go to: http://www.facebook.com/pages/create.php#/terms_pages.php to ensure that your page will not violate any of Facebook’s rules.
  2. Make sure you add content on your page about your department and the purpose of the page. Be sure to include photos and video. If you need help with this please contact Kani Brewer.
  3. Please add a second administrator from your department to your site. Facebook is an interactive site and it is always safe to have a back up person who knows the information on your department. To do this:
  • Add your colleague as a friend on your personal FB account.
  • Click on the link from your page that says, “Edit Page.”
  • Click on the link on the “Admins” box that says “Add.”
  • Choose the colleague you want to have admin rights from the list of your friends.

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Best Practices
  1. Facebook should be treated like any other communication vehicle.  If someone demonstrates troubling behavior or makes remarks that make you uncomfortable, bring the behavior to the attention of the Dean of Student Life or the Behavioral Intervention Team on each campus, just as you would for a disturbing phone call or email message.  If the remarks are threatening or vulgar, notify Facebook and campus security before deleting the post.
  2. Try to post one to three times a day. You can post anything – news items, photos, and interesting facts. The page is interactive, if you do not interact, you will lose your fans. Try to post information that will get your audience involved. The more people “like” your links, comment on your photographs, the more people will pay attention to what’s going on.
  3. Pay attention to your Facebook’s Insights tool which is available to page admins and gives you statistics about your members, their activity, and the kind of content they like and respond to. The link to the Insights tool is along the left side of the page. Insights can tell you a lot about your audience and your page quality.
  4. Be authentic! This means answering questions, and interacting with your fans. If there is erroneous information on your page, find the correct information and post it. Be willing to spend some time on your page and online community.
  5. Have fun! Consider including your students and making them administrators of the page.

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Other differences between a Fan Page and a Group Page:

Feature

Fan Page

Group Page

Vanity URL

Yes

No

Advertising opportunities

Yes

No

Visitor statistics –Insights

Yes

No

Discussion features & forums

Yes

Yes

Ability to message all members

Yes

Yes

Media exchange

Yes

Yes

Ability to create events & invitations

Yes

Yes

Twitter or blog feeds

Yes

No

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Questions?

E-mail Kani Brewer
Marketing Specialist                                                            
Phone: 240-567-5348

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Montgomery College

Montgomery County, MD

240-567-5000

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